''IN-CAB CAMERA'' WINS IAM BACKING
28 May 2005 - IAM Institute of Advanced Motorists

New technology improves driver performance and reduces fleet operating costs

IAM Fleet, the commercial training division of the Institute of Advanced
Motorists (IAM), is endorsing DriveCam, a revolutionary new driver behaviour
management system designed to improve driver performance and reduce fleet
running costs. The DriveCam system integrates video technology and
management software, which allows fleet managers to identify and remedy
dangerous driving behaviour through driver training.

DriveCam works by collecting high risk driving ''events'' on a palm-sized
colour video recorder mounted behind a vehicle''s rear view mirror. The
recorder captures what the driver sees and hears, inside and outside the
vehicle. When a triggering event occurs - such as an accident or harsh
acceleration, braking or turning - images and sounds are automatically
recorded.

Any events that have been captured by DriveCam are then downloaded onto a
computer, allowing fleet managers to review an individual driver''s
performance, and take remedial measures where required. As DriveCam
constantly records into a digital memory, it is able to capture activity ten
seconds before and after an event, showing not only what happened, but why
it happened. Such information can also be used as evidence in the
settlement of insurance claims.

DriveCam is already being used in thousands of commercial vehicles in the
United States, including fleets operated by utilities, public transport and
logistics organisations, and by over 200 ambulance operators. The results
generated by the system, combined with driver training, have been proven to
reduce the frequency and severity of accidents by between 30 and 50 per cent.

John Kane, Sales Director for DriveCam Europe commented, ''Following the
highly successful introduction of DriveCam in the USA, where over 20,000
units have already been put into service, we are confident that the system
can deliver similar improvements in driver performance and reductions in
running costs for customers in the UK.''

Mark Edwards, IAM Fleet''s Head of Training said, ''DriveCam accurately
monitors driver behaviour, can help to identify drivers who require some
form of training intervention, and can reduce accidents by up to 50 per
cent. As part of a driving risk management programme, we would recommend
this system to fleet managers seeking tangible evidence of driver behaviour
to help reduce occupational road risk.''

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