JAGUAR SCORES QUADRUPLE SUCCESS IN LATEST
23 May 2005 - Jaquar

Jaguar has achieved a remarkable quadruple success in the latest J.D. Power and Associates Initial Quality Study released today in the U.S.

* Improved to second its position overall in the survey

* The highest-ranked European nameplate

* The Gold Plant Quality Award in Europe for Halewood

* Massive improvement for the Jaguar X-TYPE

This major achievement for Jaguar was led by its best performing model, the X-TYPE saloon, which improved 37 points in the study, a 35% leap over last year''s results. The J.D. Power Study ranks new vehicle quality after 90 days in the hands of customers.

In addition, Jaguar''s Halewood plant, where the X-TYPE is manufactured, received J.D. Power''s Gold Award for European plant performance. This state of the art facility – once Ford Motor Company''s lowest rated plant in the world – is now a centre of excellence for lean manufacturing, a discipline that focuses on elimination of waste, while driving high quality, continuous improvement.

''Jaguar has achieved the Number Two ranking in the industry out of 36 brands and is once again the highest ranked European nameplate in the Initial Quality Study,'' said Bibiana Boerio, Managing Director of Jaguar Cars.

''Coupled with the success of X-TYPE and our Halewood Plant in the J.D. Power Survey, this is a terrific testament to the efforts of the whole Jaguar team. Improving our quality has been a passion for everyone at Jaguar and we are once again delighted with these outstanding results. I like to think that this is the voice of real customers telling us about the quality of their Jaguar vehicles.''

The Jaguar X-TYPE went on sale in 2001 and continues to introduce the Jaguar brand to new consumers. The X-TYPE, the only compact luxury saloon to offer all-wheel drive as standard equipment, combines a fresh performance spirit with the luxury, craftsmanship and refinement for which Jaguar is renowned.

From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar has grown to become one of the world’s premier manufacturers of luxury sedans and sports cars and with that, one of the most recognised commercial brands. The company''s vision is simple: to produce beautiful fast cars that are desired the world over. The company operates three manufacturing plants in the United Kingdom and is fully engaged in environmental programmes, community work and brand awareness exercises such as motor sport.

Note to editors: Headquartered in Westlake Village, CA, J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm''s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates can be accessed through the World Wide Web at www.jdpower.com.

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