100,000 HONDA CARS IN A YEAR
11 April 2007 - Honda

For the first time ever, Honda (UK) has sold over 100,000 cars in a year – an achievement that illustrates the considerable growth of the company over the past two decades.

A record final month of the 2006/07 financial year saw total sales of Honda cars top 100,300 between April 2006 and March 2007. During that time, Honda (UK) also set a record market share of 4.66%.

“In 1994 we set ourselves the huge target of achieving 100,000 units in a year,” says Jeff Dodds, Head of Marketing at Honda (UK). “Back then, we sold under 30,000 cars, and the only markets to sell 100k were America and Japan. Just 13 years later, we’ve realised our dream – and it’s a fantastic achievement for everyone involved.

“But we’re not resting on our laurels: the next target is 150,000 cars, which will be just as tough a challenge.”

The record sales year for Honda (UK) coincides with a predicted record year of production at Honda of the UK Manufacturing (HUM) in Swindon. In 2007, over 200,000 cars will be built at the plant – rising to 250,000 cars during 2008.

Honda (UK) sales, stats and milestones

Honda (UK) car sales milestones (financial year)

1991: 26,000

1993: 30,000

1995: 50,000

1997: 60,000

2004: 90,000

2005: 98,000

2007: 100,000

Sales to date in 2007 (calendar year):

UK
Up to 4 April, 2007

Jazz
9,893

Civic (5dr and Type S)
11,837

Civic Hybrid
266

Accord
2,455

CR-V (06 and 07 models)
6,477

FR-V
511

Legend
45

S2000
172

UK sales (total)
31,785

UK market share
4.6%

2006 final sales figures for UK (calendar year)

UK
2006
2005

Jazz
30,795
29,404

Civic 5-dr
34,916
19,387

Civic Hybrid
526
489 (Civic IMA)

Accord
9,417
13,275

CR-V
15,018
16,700

S2000
769
1,018

FR-V
3,549
3,627

Legend
144
n/a

UK sales (total)
97,728*
98,344

* 2006 sales down by 0.6% but overall market down 3.9%

Sales targets for 2007 (calendar year)

CR-V: 23,000

Civic (all models): 44,000

Civic Hybrid: 3,000

Jazz: 25,000

Accord: 7,500

Others (FR-V, S2000, Legend): 4,000

Total target: 107,000

Honda of the UK Manufacturing Ltd – Milestones

1985
HUM established

1986
Pre-Delivery Inspection begins

1989
Engine Plant production begins

1992
Car manufacturing begins in Car Plant 1

Second Engine Line installed

1995
Press Facility established

1996
10th Anniversary of Operation

1998
1 Million engines

¼ Million Civics

1999
½ Million cars

10th anniversary of engine production

¼ Million Accords

2000
CR-V production begins

2001
Car Plant 2 begins production

Civic 3-Door production begins

Civic Type-R exported to Japan

2002
10th anniversary of Car Production

Press Facility expansion

End of Accord production

CR-V exported to North America

2003
1 Million cars

1½ Million engines

2004
¼ Million CR-Vs

15th Anniversary of engine production

2005
2 Million engines produced

¾ Million Civics

Diesel engine assembly begins

1.5 millionth car produced

2006
20th Anniversary of operation

½ Million CR-Vs

2007
07 Civic Type-R production begins

Plant-2 two shift operation begins

www.honda-eu.com

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