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ARMOR ALL SURVEY UNCOVERS THE TRUTH BEHIND CAR CARE HABITS Care care gurus, Armor All, has unearthed statistics that suggest UK car owners are too carefree when it comes to protecting the value of their car. In a poll of 1750 motorists - conducted via the www.armorall.co.uk website - only 34% of people admitted they clean their car to maintain its value, with 47% citing embarrassment of its slovenly state as their cause for cleaning, whilst 19% believed it would get them some peace and quiet. The car is many people''s second-most valuable asset, which is why Armor All is urging drivers to take better care; using its range of quick and easy, no-fuss products to clean inside and out on a regular basis - not less than once a month, as 50% of people surveyed do. Adding fuel to the findings, the number one resource for second-hand cars, Auto Trader - a frequent partner with Armor All on major car care issues - comments that: ''if your car is well maintained, you''re far more likely to get the price you''re after, if and when you come to sell.'' To help maintain a like-new look, Armor All offers products to clean, shine and protect every surface of the car, inside and out, including an award-winning range of quick, simple and effective Wipes, whilst an array of washes, waxes and wheel cleaners leaves no excuse for neglect. For more information on Armor All''s entire range of products, and top tips on preparing your car for sale, visit www.armorall.co.uk or call the Clorox Customer Helpline on 0845 6021995.
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