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US STUDY SIGNPOSTS THE ROUTE TO IMPROVED ROAD SAFETY A newly published US study closely observed 2 million miles of driver behaviour. They found that near accidents outnumbered accidents by almost 10:1 and that drivers were distracted in the run up to 80% of incidents. Safe Speed says these are clear signposts to what we must do to improve road safety. Firstly we must emphasize how important it is for drivers to learn from their mistakes. Each real world crash is foretold by 10 incidents. If we learn from the incidents we won''t have the crash. Secondly we must help drivers to understand and better manage the dangers of distraction. Paul Smith, founder of the Safe Speed road safety campaign (www.safespeed.org.uk) said: ''This study shows that Government policy is focused completely on the wrong target. If we want safer roads we must help drivers to improve. A simple peak time ''learn from your mistakes'' TV advertisement could work wonders.'' ''Driver distraction is complex, but if it''s present in the run up to 80% of crashes, then it should be the primary road safety target. In many cases we should be helping drivers to help themselves by recognising the risks that arise through distraction and learning to avoid them.'' ''These simple measures could set us well on our way to being, not only the safest country but also the fastest improving again.'' ''Speed cameras add to driver distraction and workload. That''s one of the main
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