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HONDA’S BIG IDEA FOR SMALL BUSINESSES
14 April 2006 - Honda

Honda (UK) is launching dedicated Business to Business sales centres across its authorised dealer network – created especially to serve small local businesses.

The first graduates of Honda’s new fleet sales programme celebrated last week as they completed the last part of their specialist training.

Each recruit followed a three-stage programme that involved seven days of small business guidance, including role play scenarios and off-site workshops.

The new graduates will become fleet sales specialists in 93 dealers across the UK. Each B2B sales centre will offer smaller, local businesses a more personal, concentrated service.

The successful delegates have also become the first accredited members of the Honda Institute, Honda’s state-of-the-art people development organisation.

Ashley Wheeler, National Dealer Corporate Operations Manager for Honda (UK), says: “Having been inundated with applications to fill these Business to Business roles, it’s great to have a highly-focused team of professionals offering a tailored Honda service to local businesses.”

www.honda-eu.com


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