NEW MARKETING DIRECTOR, EMMANUEL BOUVIER, RETURNS TO RENAULT UK
05 March 2006 - Renault

Renault UK’s Marketing Department has yet another innovative model to launch, in the form of new Marketing Director, Emmanuel Bouvier.

Emmanuel Bouvier, 40, will oversee all of Renault UK’s advertising, direct marketing, product planning, pricing, vehicle distribution plus market analysis, strategy and research. Emmanuel will also sit on the main Renault UK Board as one of 11 Directors headed by Managing Director, Philippe Talou-Derible.

With a wide range of international marketing experience, Emmanuel began his Renault career in 1998 as Area Operations Manager in Lille, before moving to take up the position of Manager, Marketing Planning at Renault UK in 2000 for two years before returning to France as Director, European Importer Division taking responsibility for Greece, Ireland, Iceland and Israel markets.

Emmanuel now rejoins Renault UK as Marketing Director, replacing Olivier Généreux who has returned to Renault Head Office to take up a new role as Marketing Director, Asia & Africa region, at an exciting time for the company. Emmanuel will report directly to Managing Director, Philippe Talou-Derible and will head a team of more than 50 staff.

With the recent announcement of Renault President and CEO, Carlos Ghosn’s Renault Commitment 2009 plan, the continued success of European Car of the Year 2006, New Clio, recent launches of New Mégane 2006 and New Espace 2006, as well as the much anticipated unveiling of the New Clio Renaultsport at Geneva, 2006 looks set to be a busy year for Renault UK.

Emmanuel Bouvier said, ''Returning to Renault UK as Marketing Director is a fantastic opportunity, especially with the imminent launch of new products such as the New Clio Renaultsport, a vital model to the UK which is the biggest market for all Renaultsport models, accounting for around 50% of all sales.

''I am also looking forward to steering Renault UK’s marketing strategy and planning, as well as its advertising which already enjoys an industry leading reputation and has even managed to introduce Va Va Voom into the Oxford English Dictionary!''

Philippe Talou-Derible, Managing Director, Renault UK commented, ''It is a great pleasure to welcome Emmanuel Bouvier back to Renault UK. I am sure he will make a valued and positive contribution to the success achieved by Renault UK and strengthen our marketing operations even further.''

www.renault.co.uk

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