JAGUAR''S UK PR TEAM STRENGTHENED
24 February 2006 - Jaquar

With scores of positive reports on the new XK sports car already in the Jaguar clippings book, what better time to announce that we are further strengthening the UK PR team.

Driving Jaguar''s efforts to give UK media an even higher level of service will be Ken McConomy, who takes up a new position of Head of PR, UK. Already well known to many UK journalists, Ken will continue to look after corporate affairs on a global basis, but in his new role will lead the UK PR team. This comprises Jonathan Griffiths, who will continue his excellent work as UK PR Manager, press officer Wendy Norwood and press fleet administrator, Caraline Pengelly. In addition, Jonathan gains a second press officer with the transfer of Juliet Spiers from Jaguar''s internal communications team. Juliet will work alongside Wendy.

These changes will allow Jaguar to communicate even more effectively with journalists in its ''home'' market, with five people now dedicated to the UK media.

Jane Stewart, Brand PR Manager, Jaguar Cars, will work alongside Ken and Jonathan focussing on the needs of non-motoring media and identifying opportunities for promotion of the Jaguar brand in the UK.

Those of you who know the recent ''old guard'' at Jaguar will, we are sure, be pleased to hear that Stuart Dyble retains overall control of Jaguar PR worldwide as Vice President, Communications and Public Affairs. Paul Chadderton remains Director, Global Product and Brand Communications and Don Hume continues as Director, Corporate Communications, Jaguar and Land Rover. All three will maintain their very active interest in the UK market, while attending to the needs of the broader international audience.

The Jaguar UK PR Team looks forward to hearing from you!

www.jaguar.co.uk

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