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CITROËN’S STRONG START TO 2006
Citroën has made a very positive start to the New Year in the UK, achieving a 15% jump in market share at a time when the overall car market has dropped by over 13%. These January figures come hot on the heels of all time record annual worldwide sales for the Company in 2005. Despite tough market conditions and the significant reduction in demand for new cars, Citroën maintained sales of around 7,300 vehicles, boosting its car market share to 4.63%. At the same time, the Company also achieved a top three position in the van market. Citroën also performed strongly in the vital private buyer market, taking a top five position in the sector thanks to its competitive car line-up and tempting cashback deals. Whilst the best selling model remained the Xsara Picasso, C4 sales accelerated to pass the C3. At the same time, the Company’s sales were split three ways, with small car sales (C1, C2 and C3) virtually equalling the Compact MPV sales (Xsara Picasso), which were similar to those of larger models (Berlingo Multispace, C4, C5 and C8).
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