WIDER KIA ROLE FOR KITSON
25 January 2006 - Kia

Stephen Kitson has been appointed Communications Director at Kia Motors (UK) Limited to reflect a wider role including internal responsibilities.

In addition to retaining his overall responsibility for Press and Public Relations he will also be developing Kia’s internal communications and corporate identity as well as being involved in other aspects of the UK subsidiary’s business activities.

Kitson joined Kia in February 2004 from the Hyundai World Rally Team where he had been in charge of marketing and press relations for two years following his return from Hyundai Motor Company’s head office in Seoul, where he was Director of International Public Relations.

A former industry and motoring journalist, Kitson has been involved in the automotive industry in press and public relations activities since 1986.

Paul Williams, Managing Director of Kia Motors (UK) Limited said: ''Steve has extensive experience with the Korean automotive industry and has seen their development from small national companies making vehicles under licence to major global players producing advanced, reliable and still good value products all over the world.

''Since joining us at Kia Motors UK he has played a central role in helping to build understanding of the brand and its ambitions amongst the UK media and although still focused on that he will also be ensuring the professionalism of our PR effort is reproduced throughout our internal departments in order to deliver the clearest possible communication to our partners, dealers and customers,'' he added.

Kitson commented: ''I have a first rate team looking after Press and PR matters at Kia in Louisa Sharp, Sue Cugley and Laura Hardy. These new responsibilities will allow us to introduce some of the adjustments we have made in terms of improving communication to the media to our own internal people, our dealers and ultimately present Kia more effectively to the customer.

''Too many companies take their eye off the ball of ensuring their customers know who they are, what they are and that the customer is the first priority. I hope that by ensuring we communicate clearly and effectively within our organisation we will automatically communicate more simply to our dealers and our customers,'' he said.

www.kia.co.uk

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