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FORMULA ONE BOUNCES BACK
The second half of the Formula One season saw TV audiences increasing, and interest growing according to the latest end of season reports from Sports Marketing Surveys, the leading provider of Formula One research. Top line information from Racetrack, the annual awareness, image and brand report shows that Renault and McLaren have benefited at the expense of Ferrari. ‘Competitive’ becomes the new buzzword in the image of the sport. TV audiences increased over the second half of the season reflecting the excitement of the Championships being kept alive to the last races. Michael Schumacher’s popularity has fallen, and awareness of Vodafone and Shell as sponsors has reduced. Winners have been new boys Red Bull who have jumped to second place while both Michelin and Telefonica have seen good gains. Racetrack shows trends in awareness, team and brand image of Formula One and is essential for anybody involved or considering Formula One. It is especially important this year with the positive changes to the sport resulting in greater return on investments for sponsors, teams and right holders. www.sportsmarketingsurveys.com
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