MAZDA SEPTEMBER ROUND-UP
13 October 2005 - Mazda

Mazda achieves highest car market share ever at 2.2 per cent

Mazda Motors UK is celebrating a storming month of September sales at over 9,000 vehicles sold, achieving its highest ever monthly passenger car market share at 2.2 per cent beating its previous record in September last year of 2.1 per cent. Overall, September was Mazda''s third best ever month after March 2005 and September last year with 9,198 registrations.

Triple triumph goes to Mazda RX-8, Mazda3 and Mazda2 for their second highest month of sales since introduction at 1,400, 3,400 and 800 respectively. Meanwhile pick-up sales were the highest ever for Mazda B-Series at 214 – beating the Toyota Hilux by 22 per cent.

Mazda RX-8 September Successes

Mazda RX-8''s share of the September sport car segment (non premium) continues to be strong at 23.9 per cent compared to 17.6 per cent for full year 2004. In fact, sales of Mazda''s award winning rotary-engined sports car were 79 per cent above Audi TT.

Also in September, Mazda RX-8 received official confirmation of its 40 FIA (Federation Internationale de l’Automobile) records set at a 24 hour endurance event in Papenburg Germany last October. These records can now be added to the list of 37 Mazda RX-8 international vehicle awards and nine RENESIS rotary engine accolades that include four International Engine of the Year awards in 2003 and 2004.

Home of British motorsport, Silverstone race circuit hosted the inaugural 24 hour endurance race on 10-11 September where three race-prepared Mazda RX-8s completed the full 24-hour endurance race. The RX-8s – signwritten in winning 1991 Mazda Le Mans car 787B racing colours bright orange and green – clocked up around 1,500 miles each, further proving the reliability and durability of the Mazda RX-8 and its unique rotary engine.

All-new Mazda MX-5 pre-selling fast

Ahead of the official launch in November, preorder sales of the all-new Mazda MX-5 are notching up already with only a few of the special launch edition model – available with 2.0-litre 160ps engine and striking Velocity Red – left to order from the preorder website www.mx5liveit.co.uk.

Priced from £15,600 on-the-road for the entry-level 1.8i model – just £500 more than the outgoing model – Mazda Dealer showrooms are expected to be buzzing in October and November as the first display and demonstrator models of Mazda''s new roadster reach the UK and the national advertising campaign goes live.

Mazda5 Award Accolade

Within a month of going on sale in the UK Mazda''s Compact Multi-Activity Vehicle (MAV) Mazda5 received the 4x4 and MPV Driver magazine award for MPV of the year proving the Mazda5 is already providing a fresh alternative to the increasing C-MAV segment. Priced from £14,300 to £17,950 for the petrol versions Mazda5 features a regular six-seat layout – with the flexibility of a stowable seventh seat using Mazda''s Karakuri seating.

MAZDA NEWS ROUND UP FROM SEPTEMBER

5 September: Mazda5 Diesel Press Kit From Quarter 1 2005, Mazda5 will be available with two new derivatives of Mazda’s improved MZR-CD 2.0-litre SOHC turbocharged common-rail diesel engine, with Diesel Particulate Filter and Euro IV emissions standards.

7 September: Momentum - Mazda Growth In Europe James Muir Mazda Motor Europe’s new President and CEO – outlined future opportunities for Mazda via internet live stream.

12 September: Mazda August Round-Up: Mazda3 Sales Up 54 Per Cent On Last August Mazda3 has seen sales increase by a dramatic 54 per cent compared to August 2004, contributing to Mazda holding a year to date market share of 1.88 per cent.

12 September: Mazda Reliability Brings Success In 24-Hour Race The Silverstone 24 Hour Endurance Race saw three Mazda RX-8s complete the round the clock marathon.

19 September: 5-Stars for Mazda5 on Latest NCAP Crash Testing Mazda5 has been awarded the maximum rating, 5-stars, on the latest European NCAP testing.

20 September: Mazda5 Scoops MPV of the Year Award The new Mazda5 has scooped the MPV of the Year title awarded by 4x4 and MPV Driver magazine.

21 September: Mazda Races to Thruxton with RX-8 Mazda has reached an agreement with Thruxton racetrack to supply 10 Mazda RX-8 sports coupés, for public driving days.

21 September: Sales Up in August at Mazda Motor Europe Sales at Mazda Motor Europe in August rose by 3 per cent compared to last August.

www.mazda.co.uk

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